When Jay-Z is not spitting a few bars in the studio or on the stage, he is handling business in his suit and tie. Mr. Shawn Carter is the co-founder of Roc-A-Fella Records and the founder of Roc Nation Entertainment. Roc Nation has managed artists such as J. Cole, Willow Smith, Wale, and Rihanna. Jay-Z has achieved much success during his career as a rapper and now as a businessman. Not too long ago, Jay-Z launched his sports agency under Roc Nation. He will join Creative Artists Agency to represent different athletes. Mr. Carter has recruited New York Yankees second baseman, Robinson Cano as part of his roster. “At this point in my career, I am ready to tak Cano.
Jay- Z has also joined forces with one of the largest music company in the industry, Universal Music Group (UMG). Roc-A-Fella Records will act as anJay-Z responded.
independent label under UMG. After four years, he left his home of Sony Records where Roc-A-Fella Records was apart of the company. This is a great opportunity for Jay-Z and his artists that are signed on his label. This deal was described as very competitive and all major record companies wanted to have Jay-Z’s label under their company. Luckily Universal Music Group was able to come out on top. “This agreement presents a unique opportunity for Roc Nation’s artists -- being able to continue to operate as an independent label with the strength, power and reach of the best major,” responded Jay-Z.As a celebrity, it is important to be versatile and not limit yourself to just your craft as a singer, rapper, actor, dancer, etc. Venture out to different business entities and make a difference. Many famous people have been successful in owning their own business. It is a great back up plan when your career does not go as planned. I am excited to see how this agreement plays out with both companies. I think it’s going to help grow the brand of Roc Nation, because UMG is a pretty big deal in the entertainment industry.
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